Yesterday in San Francisco, AT&T opened it's new tech-centric flagship store, unveiling a one-of-a-kind retail experience for visitors. As part of the installation, AT&T tapped Brown Innovations to provide directional speakers that focus sound to specifically targeted areas.

As part of the development, store designers needed audio directed to different sections of escalators that connect the store's first and second floors. Brown Innovations provided a directional sound solution to meet the designers' needs. As visitors ascend and descend on the escalators, they pass through various zones and hear different focused audio presentations, each associated with a videowall. While these different audio presentations play in close proximity, each is heard distinctly, and without overlap.

The installation is the most recent collaboration in a long-term working relationship between AT&T and Brown Innovations.